The Whole Truth on Pricing
An item priced at $9 is perceived as a nine dollar item, obviously. But by pricing it that way the opportunity is lost to be at $9.29, $9.59 or $9.79 which is still perceived at a nine dollar item. When you even dollar price you leaves up to 99 cents on the table for each transaction. On a $9 menu item that is a potential of 9% more profit that has gone unrealized. This is called sacrificing profit for style.

Fives vs Nines
Now let’s talk about pricing $8.95 vs $8.99. Customers perceive this pricing as the same. But it is not the same on the bottom line. What if you could make an additional 4 cent profit on every single item you sell? Let’s take 1000 items as a simple example. You sell 1000 items a day. That’s $40 a day. That’s $280 a week. That’s $1200 a month! That is $14,600 per year! Let’s hear it for the 9’s! Call The Menu Designer today and let’s get those 9’s working for you.

What are Menu Allowances?
These are cash incentives from your vendors. They are rewards to restaurant owners for incorporating certain products in your recipes and displaying the products logo on your menu. Learn how you can cash in. Let's talk about your new menu design today.
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